Blog1point0

2012-05-17 1 note

Second design idea.

Taken from more retro sports influences I suppose. Probably more masculine too. I definitely think one design is stronger than the other. But which do you prefer?

Neither design is set in stone. Will get some feedback from Ian and make the appropriate changes.

0 notes

First design idea for the Ian Wood Personal Training Logo.

Colour / Black and White preview.

The Idea is that you can drop the “Ian wood - Personal training” and use the IW bouncing ball swish logo on its own at times. I think this would look pretty good on a t-shirt or business card.

thoughts??

Second design idea coming shortly.

2012-05-16 0 notes

A Friend of mine is launching his own business as a Personal trainer and asked if I would be interested in creating a logo for his business.

He is Ian Wood, you can follow him on twitter @Ianwood3

I was interested so I put forward to him a questionnaire so I could gain a better understanding of what he wants from his new logo. The below questionnaire helped me to put together a more comprehensive design brief for myself.

What’s the name of your Business / organisation?

Ian Wood - Personal Training

Where is it based?

Bournemouth and Poole, Dorset

How Long has it been in business?

Been in health and fitness 6 years, personal training for 3, but as an independent venture this is brand new.

How many employees in the Business?

Just myself.

What product or Service are you selling?

Personal Training, one to one and small group sessions (aimed at general public). Strength and Conditioning, one to one and small group sessions (emphasis on sports specific conditioning). Online fitness support (programmes, distance coaching, Q&A). Blog. Nutrition and lifestyle advice.

What are the main challenges the business faces?

New to the market. Lots of competition. Quite limited to time-slots compared to full time personal trainers.

Who are your Competition?

Other free-lance personal trainers. Large commercial gym chains. Boot Camp and group fitness instructors. Budget gyms. “Cross-fit”.

What does your potential audience care about? (what things appeal to them)?

Personal Training / General fitness
Fat loss
Body composition
Aesthetics
Motivation
Price
Image
Health benefits
Strength and Conditioning

Sports performance
Speed, power, strength, agility, mobility, flexibility, attitude
Endurance
Body composition
Size/weight
Lifting technique
Quality

How are people going to learn about your business / product / service?

Small adverts (budget), Facebook, Twitter, website, word of mouth, referrals, link with current provider/coach Russell Jolley via his website/blog (to see his site/facility visit www.conditioningcentre.com)

What words do you want people to associate with you? (adjectives are good e.g, Fun, value, professional)

Strong, powerful, professional, knowledgeable, motivating, fun, intense, sporty. Long term goal is to be a strength and conditioning coach specialising in power, especially the vertical jump (volleyball background) and associated skills such as sprinting.

Do you have any existing branding in place? (if so please show me examples, websites etc. so I can attempt to make the new logo match the existing branding to some extent.)

Nothing really at the moment. Just the Facebook and Twitter page which is quite limiting in terms of personalisation.

Ideas I have had in my head would be a colour scheme of black/yellow/white similar to Livestrong or blue/yellow/white similar to Leicester City. Incorporating some sort of jump or speed influence would be great, either with the font or shapes, whether its as obvious as a shape or shapes outlining a volleyball jump-serve, basketball dunk, long jump or triple jump which all have interesting body shapes, or slightly more obscure references like wings, flying, “getting air”, “ups” or “hops”, essentially sports specific slang. No idea if that makes any sense.

If the font could be a universal one which could be easily transferred for making t-shirts/basic merchandise that would be amazing too.

2012-04-17 1 note

Dun a noo logo thingy to use for my twitta profile pikcha.

(Sex bob-omb logo is not mine.)

2012-04-10 0 notes

After the initial design I received some feedback from the guys at Six foot Sally Productions and had a second go.

“I think the coffin doesn’t make it very subtle. Would you mind getting rid of the coffin and how about using the lips template you’ve got to put on a wall or a napkin, with blood splatter over it. Possibly even with the girls face barely visable in the lips? So more of a minimalist look, all white with the black SFSP logo at the top.”

Craig Morgan

This is the result of the redesign.